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Designing Your Art Business


Welcome to "Designing Your Art Business," an immersive journey into the world of entrepreneurship tailored specifically for artists and creatives. Throughout this course, you will acquire the essential skills and knowledge necessary to establish and grow your art business successfully. Module 1: Next-Gen, Post Growth Business Principles Explore innovative post-growth business principles, master the Business Model Canvas, and learn comprehensive goal-setting strategies tailored to the unique needs of artists and creatives. Module 2: Assessing Financial Sustainability Gain insights into financial sustainability as you delve into cash flow models and learn how to manage the financial health of your art business effectively. Module 3: Brand Identity Discover the importance of brand identity and business storytelling specific to the art industry, enabling you to craft a compelling narrative that resonates with your audience. Module 4: Marketing & Sales Explore key marketing and sales concepts tailored to artists, including identifying your ideal customer, implementing attraction marketing strategies, and optimizing pricing and sales strategies for your artwork. Module 5: Collaboration & Curation Unlock the power of collaboration and curation within the art world as you navigate partnership opportunities, ecosystem relationships, grants and funding, and operational strategies specific to art businesses. Throughout the course, you will have access to resources, tools, and links tailored to the needs of artists and creatives. By the end of this course, you will emerge with a comprehensive understanding of entrepreneurship in the art industry and the skills to turn your artistic passion into a thriving business!


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